Pinterest pin size for product mockups: 2:3, and what it costs you
The ratio is the whole story on Pinterest. Get it wrong and the pin is truncated in the feed, which is the one place it has to work.
Last checked against the platform's own documentation on 22 September 2026.
- Recommended ratio
- 2:3
- Recommended size
- 1000 × 1500 px
- Why vertical
- Most of Pinterest is used on a phone
- What goes wrong
- Taller than 2:3 gets truncated in the feed
The specification
Pinterest's own creative guidance recommends a 2:3 aspect ratio, or 1000 × 1500 pixels. The reasoning it gives is behavioural rather than technical: the service is overwhelmingly used on phones, and vertical images take up more of a vertical screen, so they hold attention longer.
The failure mode runs in one direction. A pin taller than 2:3 — the very long infographic style — gets cut off in the feed, and the part a shopper sees is whatever happened to fall in the top portion. A pin shorter than 2:3 is not truncated; it simply occupies less of the screen and competes badly with the pins around it.
What 2:3 does to a room-scene mockup
This is the awkward part for anyone selling wall art or homeware. Mockup scenes are usually wide — a sofa with a frame above it, a table under a print. Pinterest wants tall. Cropping a landscape scene to 2:3 means throwing away roughly half the width.
Three ways through it, in the order they usually work:
- Crop towards the product, not the centre. The frame is what is being sold. A tall crop taken around the artwork, keeping a little of the sofa and wall for context, reads better than a centred crop that cuts the frame in half.
- Stack instead of crop. Two or three scenes of the same artwork stacked vertically fill 2:3 naturally, and show the piece in more than one room, which is a genuine reason to click.
- Use portrait templates for Pinterest. If your mockup pack includes portrait scenes, point the Pinterest set at those and keep the wide scenes for the shop listing.
Do not pad to fit
Adding white bars above and below a landscape image produces a technically correct 2:3 pin that looks like a mistake. The pin occupies the full height and most of that height is empty. Crop, stack, or use a different template.
One artwork, three shapes
A single design that sells in more than one place needs three different crops: landscape for the shop listing, 2:3 for Pinterest, and something in between for Instagram. They cannot be the same file, and making them one at a time is where a morning goes.
The practical approach is to decide the shape per platform once, then produce all three from the same source in a single pass — rather than exporting for one platform, discovering the crop is wrong for the next, and starting again.
Doing this across a whole catalogue
Auto Mockup Studio keeps a separate template list and output size per platform, so the Pinterest tab can use your portrait scenes at 1000 × 1500 while the Etsy tab uses the wide ones. Tick both and they run together, into separate folders.
See how it works